We are experiencing a new phase in Pet Med's international expansion.
In the last six months, we have consistently advanced into new markets such as the United Kingdom, Chile, Costa Rica, and El Salvador, strengthening our presence in EMEA and Latin America. This move has been, above all, about market understanding.
Each country brings a different level of veterinary medicine maturity, its own channel dynamics, and unique pet owner behavior. It is precisely this understanding that has guided our decisions, allowing for consistent expansion with local relevance.
As Leandro Toledo, Pet Med's foreign trade and legal leader, points out, "we need to provide solutions that contribute to professionalizing and boosting the development of expanding markets, or that already meet high standards of demand in more mature pet/vet segments".
"Throughout this period, we participated in important events such as the London Vet Show, VMX Orlando, and CVDL Costa Rica, and the next exhibitions will be in May: Interzoo in Nuremberg, Germany, and Expo Mascotas in Chile. In August, there will be Pet South America in Brazil, followed by the CVDL congress in Mexico in September," highlights Claudia Barbagli, also foreign trade and marketing leader.
"These moments serve as true global thermometers and make it clear that the market is evolving towards a more integrated, technical, and experience-oriented model, from the commercial partner, through the veterinarian, and reaching the pet and owner," comments Demétrios Kolovos, foreign trade leader focusing on EMEA.
It was from this vision of an integrated market among industry, retail, veterinarians, and pet owners that Pet Med developed the Pet Med 360 concept.
In the Pet Med 360 ecosystem, we integrate high-performance technological solutions into the veterinary and business chain, incorporating them into clinical routines and raising the standards of pet well-being, protection, and recovery.
"This vision is shared by our entire team," emphasizes Fernanda Bragion Kolovos, partner and foreign trade leader. "Expanding internationally means building a solid relationship where the partner understands not only the product but also the role of each solution within the veterinary routine."
This means going beyond traditional distribution. It is about empowering the partner to understand how products can be incorporated into clinical protocols, contributing to better therapeutic outcomes, more comfort for the pet, and greater predictability in treatment.
By integrating these solutions into the daily routines of veterinary clinics and hospitals, a continuous cycle of value is created — involving technical learning, improved care, strengthened relationships with owners, and consequently, sustainable market development.
Within this context, the distributor ceases to act merely as a commercial channel and becomes an active agent in professionalizing the sector, connecting innovation, clinical practice, and the end-customer experience.
What we see globally is an increasingly connected sector, with greater integration of veterinary medicine, the growth of pet humanization, increased demand for premium solutions and more structured channels, as well as increasingly data-driven decisions.
