Blue April is a month that invites reflection on different ways of perceiving and interacting with the world.
By bringing this topic to veterinary medicine, we extend this perspective to an essential point of clinical practice and home care: animal sensitivity.
Many patients show intensified responses to common external stimuli in their routine, such as: sounds (fireworks, thunder), changes in environment, displacement, or routine changes.
These factors can directly impact the animal's comfort, adaptation, and well-being in their routine.
In this context, care ceases to be a one-time event and becomes continuous, built from how each stage is conducted.
It is precisely with this vision that the concept of Pet Med 360° is strengthened: care that connects diagnosis, treatment, recovery, control, and continuous well-being, considering not only the clinical condition but also the animal's behavior, environment, and experience.
More than isolated solutions, it is about integrating resources that contribute to a more balanced routine, both for the patient and for the veterinarian and owner.
For Agnes G. Holtmann | Pet Med Marketing and Product Coordinator, the well-being of pets is the starting point in the development of solutions:
"Throughout product development at Pet Med, one point has always been clear: many of the challenges faced in practice are not just in diagnosis or treatment choice, but in how the animal experiences each stage of care.
In many cases, these patients respond more intensely to environmental stimuli, such as: sounds, changes in environment, and displacement, factors that are part of the routine and cannot always be avoided.
These situations can directly impact the animal's comfort, adaptation, and well-being over time.
It was from this perception, built in clinical practice and in the observation of patients' behavior, that the need arose to develop a solution that had well-being as its starting point.
It is from this foundation that the Calm Pet Vest was born.
Its development was guided by research, active listening to professionals, and analysis of recurring behaviors in sensitive animals. The goal was not just to create a functional product, but to offer a solution that could contribute to a more balanced and comfortable experience for the animal!
Among the development decisions, the following stand out:
• The choice of a design that favors gentle body contact, promoting light containment and a feeling of embrace, similar to a "hug"
• The construction of a piece designed to respect the animal's sensitivity, without limiting its mobility
• The inclusion of a zipper closure, making it easier to put on and reducing excessive stimuli during handling
• The adaptation of a concept already used in other countries, with the care to bring this solution to the Brazilian reality
More than just a piece of clothing, the vest was developed as part of a care system.
By promoting greater comfort and contributing to more balanced responses in different contexts, it aids in the animal's adaptation to different situations, whether in a clinical environment, during transport, or in their home routine.
Within the logic of Pet Med 360°, solutions like this reinforce a fundamental point: well-being is not just in the treatment itself, but in how care is conducted and experienced by the animal over time.”
As part of Pet Med's development process, each solution is built from the integration of modeling, functionality, and animal well-being.
In this context, Jayne Coimbra | pattern maker and PCP coordinator, shares the logic behind the construction of the Calm Pet Vest:
"The Calm Pet Vest was structured with the purpose of providing more tranquility and safety to dogs in situations of stress or agitation.
In this construction, a medium compression fabric was used in combination with a design intended to act strategically on the animal's thoracic region. Through an adjustable strap and adjustable fastening tapes, the vest promotes gentle and continuous compression that adapts to the pet's body.
This action simulates the sensation of a hug, contributing to a gradual calming effect, without invasively restricting movements.
In addition to functional performance, the garment was designed to offer practicality of use, with easy placement and secure adjustment, ensuring comfort for both the animal and the handler.
The result is a product that combines technique and care, promoting well-being and confidence throughout the entire user experience.”
For Adriana Bragion Smith, managing partner responsible for Development and Quality, the construction of solutions goes beyond the product, connecting strategy, protocol, and well-being within an integrated vision of care.
“Who among us doesn't recognize the calming power resulting from a warm hug? Based on this principle, the Calm Pet vest was developed with the purpose of expanding pet care from a perspective that goes beyond the conventional treatment protocol, offering additional support within the Pet Med 360º concept.
We understand that promoting animal well-being during treatment involves broadening the understanding of care, taking into account other pet needs. Given that there is considerable consensus in Ethology and Neuroscience that dogs and cats have real emotional states - such as fear, anxiety, frustration, attachment - mitigating situations that can cause stress can significantly contribute to treatment success and essentially to a better quality of life for the animal during these periods.
Even in a pet's daily routine, owners can offer a more balanced and satisfying life to pets facing stressful moments with the help of the Calm vest.
It is a pleasure for us to share knowledge within this communicative circuit that Pet Med 360º encompasses, to offer the best possible support to veterinarians, professionals in the area, and owners in pet care.”
When care is understood in an integrated way, each solution ceases to be isolated and becomes part of a system that accompanies the animal at different moments of its journey.
This vision guides the Pet Med 360° concept — connecting product, protocol, and well-being within a continuous care proposal.
This is also the commitment of the Pet Med development team: to be close to practice, listen to the market, follow the evolution of veterinary medicine, and transform these insights into increasingly innovative and relevant solutions.
More than developing products, we seek to anticipate needs and bring solutions to the market that truly make a difference in everyday life — contributing to the well-being of pets, simplifying the routine of professionals, and offering more support to pet owners.
Because, in the end, innovation only makes sense when it improves the way we care.
